FSBO's, What You Should Know

Individuals who try to sell FSBO can save money on commissions if you have the necessary valuation and marketing tools. You must be able to ascertain the market price for the property. The best and easiest way to do this on your own is to hire an appraiser. Now comes the difficult part. You might have the nicest house for the lowest price, but if no-one knows about it, what is it worth? You need to market in newspapers, magazines, and online, utilizing multiple websites, virtual flyers, viral and drip marketing.

The challenge the owners face is that the type of buyer you would want to attract typically works with a Realtor, especially since it does not cost them any money. Even if you offer to pay buyer agent commissions, salespeople will have a difficult time knowing your property is for sale. Buyers who relocate, often use Realtors since they don’t know the area and are short on time. People who are concerned with the market and do not like the pressure of purchasing a place without assistance will often use a Realtor.

That leaves the savvy investor, who will try to purchase your home at under-market prices, and the perennial lookers who look at multiple homes without any intent to purchase them. To overcome this, you must expand your marketing to make sure serious buyers will find your listing and expend the requisite amount of time and energy needed to close the sale.

Any questions or for FREE customized Market Reports, automatic email updates on properties that fit your criteria, or Realtor Referrals, please EMAIL ME or call me at 734-478-9270. -Anwell Tsai